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ICDL-DM | WSQ ICDL Digital Marketing

ICDL-DM

SOA

2 Day(s)

Instructor-Led Training

from SGD $138*

Course Schedules

22 Jan 2024 - 23 Jan 2024
25 Mar 2024 - 26 Mar 2024
23 May 2024 - 24 May 2024
08 Jul 2024 - 09 Jul 2024
02 Sep 2024 - 03 Sep 2024

Enroll/ Enquire Now

*Course Pricing Subjected to Terms & Conditions.

Course Overview

This course is specially designed for users who want to learn the essential concepts and skills relating to the fundamentals of digital marketing. Understanding the significance of digital marketing which is widely adopted in today’s businesses. Get to know the different digital marketing techniques and tools on various platforms (but not limited to) such as Facebook, Google AdWords, Google Analytics and MailChimp.

Who Should Enrol?

Mix from various companies, industries, and departments

Course Outcome

  1. Understand key concepts of digital marketing, including advantages, limitations and planning
  2. Understand various web presence options and how to select appropriate keywords for search engine optimization
  3. Recognize different social media platforms, and set up and use common platforms
  4. Understand how effective social media management assists in promotion and lead generation
  5. Use a social media management service to schedule posts and set up notifications
  6. Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing
  7. Understand and use analytics services to monitor and improve campaigns.

LEARNING PATHWAY

Lesson 1 – Key Concepts

Lesson 2 – Planning

Lesson 3 – Web Presence Options

Lesson 4 – Website Considerations

Lesson 5 – Search Engine Optimisation

Lesson 6 – Social Media Marketing Considerations

Lesson 7 – Social Media Accounts

Lesson 8 – Using Social Media

Lesson 9 – Social Media Management Services

Lesson 10 – Social Media Marketing and Promotion

Lesson 11 – Social Media Engagement, Lead Generation and Sales

Lesson 12 – Online Advertising

Lesson 13 – E-mail Marketing

Lesson 14 – Mobile Marketing

Lesson 15 – Web Analytics

Lesson 16 – Social Media Insights

Lesson 17 – E-mail Marketing Analytics

Lesson 18 – Online Advertising Analytics

FULL COURSE OUTLINE 👉

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