Name: Social Media Intelligence
Price: 1950 SGD
Availability: InStock

Course Overview

Gain a thorough understanding of social media intelligence (SOCMINT) and its role in decision-making.
Learn techniques to collect, analyze, and interpret data from social media platforms.
Master tools used for social media monitoring and sentiment analysis.
Develop skills to identify trends, threats, and opportunities through social media data.
Build a foundation for integrating social media intelligence into broader intelligence operations.

Who Should Attend

Learning Outcomes

Understand the fundamentals and applications of social media intelligence (SOCMINT).
Collect and analyze data from social media platforms using various tools and techniques.
Identify trends, sentiment, and actionable insights from social media data.
Apply SOCMINT to solve real-world problems in security, marketing, or governance.
Demonstrate the ability to conduct a complete social media intelligence analysis project.

Course Outline

Day 1: Introduction to Social Media Intelligence

Overview of SOCMINT and its applications in industries such as marketing, security, and governance.
Understanding the structure and data availability of popular platforms (e.g., Facebook, Twitter, LinkedIn).
Legal and ethical considerations in social media data collection.
Hands-on session: Exploring and extracting basic data from social media APIs.

Day 2: Data Collection and Analysis

Techniques for scraping and monitoring social media content.
Sentiment analysis and trend identification using text mining.
Tools for SOCMINT (e.g., Hootsuite, Brandwatch, Talkwalker).
Practical activity: Analyzing sentiment and trends from social media posts.

Day 3: Applications and Reporting

Applying SOCMINT to detect threats, measure brand performance, and analyze public sentiment.
Visualizing insights from social media data using dashboards and visualization tools.
Reporting findings effectively to stakeholders.
Capstone project: Conducting a social media intelligence analysis for a real-world scenario.

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Dec

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