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This course is specially designed for users who want to learn the essential concepts and skills relating to the fundamentals of digital marketing. Understanding the significance of digital marketing which is widely adopted in today’s businesses. Get to know the different digital marketing techniques and tools on various platforms (but not limited to) such as Facebook, Google AdWords, Google Analytics and MailChimp.
Mix from various companies, industries, and departments
Lesson 1 – Key Concepts
Lesson 2 – Planning
Lesson 3 – Web Presence Options
Lesson 4 – Website Considerations
Lesson 5 – Search Engine Optimisation
Lesson 6 – Social Media Marketing Considerations
Lesson 7 – Social Media Accounts
Lesson 8 – Using Social Media
Lesson 9 – Social Media Management Services
Lesson 10 – Social Media Marketing and Promotion
Lesson 11 – Social Media Engagement, Lead Generation and Sales
Lesson 12 – Online Advertising
Lesson 13 – E-mail Marketing
Lesson 14 – Mobile Marketing
Lesson 15 – Web Analytics
Lesson 16 – Social Media Insights
Lesson 17 – E-mail Marketing Analytics
Lesson 18 – Online Advertising Analytics
Avantus Training began from the need to develop a skilled pool of technology talent for the community; keeping abreast of the constantly evolving IT landscape. Since, we have been recognized for our ability to be a life-long training partner and mentor for every individual.
